To quote Cliff Schorer (great first name btw), our Director of Entrepreneurship in Residence here at Columbia Business School: “It’s not a business until something gets sold.” It’s probably one of the top skills I’ve seen needed for entrepreneurs. The fact is that you need to sell yourself and your company to recruit talent, money […]
I’m finally reading The Age of Propaganda about the everyday use and abuse of propaganda in today’s society. Not the blatant concepts like leaflets during wartime, but in messaging and advertising people, products, and ideas. A foundational book of persuasion, right up there with Cialidini’s Influence If you haven’t read these, it is probably as […]